Program

Philip Morris Italia is seeking start-ups, spin-offs and/or innovative companies for the #BeLeaf - Be The Future initiative, developed in collaboration with Almacube.

The goal of the program is to accelerate the implementation of innovative technologies and solutions, from startups, spin-offs and national and international companies within Philip Morris’ tobacco supply chain.

After the co-design phase*, Philip Morris Italia may decide to start a Proof of Concept phase with one or more selected realities, with the aim of activating a collaboration as an Innovation partner & supplier of Philip Morris Italia, provided that the results of the tests are positive

To the selected realities Almacube awards a contribution of €5,000.00 for participation in the co-design phase

*Discover activity calendar

Discover the TIMELINE

Timeline

From 30/08/23
To 05/10/23

APPLICATION

Innovative companies can apply by filling out the online application form.

From 06/10/23
To 20/10/23

SELECTION

The best projects are admitted to the pitching phase in front of Philip Morris Italia delegates, who will select the best realities for the co-design phase.

From 27/10/23
To 05/12/23

CO-DESIGN

The finalists participate in the co-design program with Philip Morris Italia.

Download the calendar of activities.

From 06/12/23
in corso

PROOF OF CONCEPT, subject to Philip Morris Italia approval

Philip Morris Italy will determine whether to start a Proof of Concept of the proposed solution by the participating companies, with the aim of starting a lasting collaboration as Innovation partner & supplier of Philip Morris Italia.